Emma Scott – Pluggin Baby Radio Show & Awesome Mix Radio Show

Some people have been declared as the voice of radio and certainly are part of the heart of music and both have been said of EMMA SCOTT. Radio presenter, radio plugger, a staunch supporter of independent music and plenty more besides, Emma has worked in the music industry for 38 years, stepping into its demanding but rewarding embrace from the moment she left school when she straight away entered “the dizzy heights” of a Youth Training Scheme at her local radio station in Bedford back in 1988.

From thereon in she grew to become a focal point for established and new sounds and artists, from 1990 to 2013 radio presenting with her individual style and passion and subsequently gathering thousands of radio shows under her belt across some of the UK finest radio stations including Q RADIO, HEART, POWER FM, GALAXY RADIO, HALLAM FM, and METRO FM as well as the two biggest commercial radio brands in the UK, GLOBAL RADIO and BAUER RADIO. Becoming one of the top 20 Drive Time presenters in the UK whilst at rock and metal station, KERRANG! RADIO, Emma was also approached by BBC RADIO 1 the late 90’s to join their presentation team, twice in fact, but sadly her “nerves got the better of her at her auditions and it wasn’t meant to be!”

2013 saw Emma take a bold move by stepping away from full-time presenting and setting up her own radio plugging and PR Company, PLUGGIN BABY LTD. Again, she quickly put her individual stamp on the venture and has worked with hundreds of independent bands and artists, sharing and promoting their music across Britain’s radio stations and shows and in time the vast realm of internet radio too. More than that though, she also had the energy and passion to set out to help the business grow in other areas, especially in regard to its independent scene and artists.

Pre that venture though, Emma also presented live music TV shows, hosted live gigs and events, been a voice over artist, blogger, band manager, co-ran a record label and put on live music events in Birmingham from 2006 to 2013, all experiences she took into PLUGGIN’ BABY and her wish, indeed need to help aspiring artists and bands. This aspect has seen Emma write two books, Break Your Band: A Guide to Getting Radio Airplay (2009) and If It Was My Band (First edition 2012, with an updated release in 2022 as a downloadable eBook.)

Never one to rest on her laurels, Emma recently undertook a Music Entrepreneur Master’s Degree, which she passed with a distinction. Her dissertation centered around teaching independent musicians how to get their own radio airplay which has led her to create YouTube videos, podcasts and to run free online webinars entitled “How to Get Radio Airplay”, all set up for artists to access as part of a radio plugging consultancy service teaching musicians how to become their own radio pluggers.

After a seven-year break, she also returned to radio presenting, firstly with PRIMORDIAL RADIO in 2020, and now with her own brand-new syndicated Pluggin Baby Radio Show, which currently airs on over 140 radio stations. In February 2026, Emma launched a new syndicated show, the Awesome Mix Radio Show, which also airs all over the world.

Emma also runs her Pluggin Baby Radio Show YouTube channel, Mixcloud profile, and her “Inside the Music Industry” Facebook group where she shares helpful tips and insider information to help musicians better navigate the music industry and climb its ladder.

Whether in voice, deed or energy, EMMA SCOTT has music rushing through her veins; a passion reaping massive highlights in her career to date such as three Promoter of the Year awards at the Pure Rawk Awards in 2011, 2012 and 2013 and being declared the “Best Local Promoter” at the Live Music Business Awards in 2012. Fair to say every new day just gives Emma new opportunities to pursue and new music to support, moments she hungrily relishes as the sounds and artists she is inspired by.

Emma Scott in her own words

I have worked in the music industry for 37 years. I started in full time radio straight out of school at the age of 16 on a Youth Training Scheme.

Most of my career involved radio presenting, which I did full time from 1988 to 2013. Since 2013, I’ve been running my own radio plugging and PR company, Pluggin Baby LTD and worked with hundreds of rock and metal bands – as well as other genres.

I have also presented live music TV shows, hosted live concerts, been a voice over artist, blogger, band manager, helped run a record label and put on live music events in Birmingham, UK from 2006 to 2013.

I won three Promoter of the Year awards at the Pure Rawk Awards in 2011, 2012 and 2013 and a Live Music Business Awards “Best Local Promoter” in 2012. Massive highlights of my career!

I’ve presented thousands of radio shows and worked all over the UK at radio stations like: Kerrang! Radio, Q Radio, Heart, Power FM, Galaxy Radio, Hallam FM, Metro FM. (more details below)

I have worked for the two biggest commercial radio brands in the UK. Global Radio and Bauer Radio and was one of the top 20 Drive Time presenters in the UK whilst at rock and metal station, Kerrang! Radio. I was approached by BBC Radio 1 twice in the late 90’s.

For 13 years, I’ve been running my own company Pluggin Baby LTD and working with mostly independent artists to get them radio airplay all over the world.

I even wrote two books for musicians! The first one is called Break Your Band: A Guide to Getting Radio Airplay and the most recent is called If It Was My Band. I try to help musicians move up the music industry ladder.

I recently undertook a Music Entrepreneur Master’s Degree, which I passed with a distinction (a first). My dissertation was about teaching independent musicians how to get their own radio airplay and I created Youtube videos, podcasts and ran free online webinars entitled “How to Get Radio Airplay”

Radio and TV Presenting:
Chiltern Radio Network 1988 – 1992
Galaxy Radio, Bristol 1992 – 1994
Horizon Radio, Milton Keynes 1994 – 1996
Metro FM, Newcastle 1996 – 1997
Hallam FM, Sheffield 1997 to 2001
Juice FM, Brighton 2001 to 2002
Power FM, Portsmouth 2002 – 2005
Kerrang! Radio, Birmingham 2004 – 2009
Ditto TV live, Birmingham 2008
Q Radio 2009
Heart FM, Birmingham and Devon 2009 to 2013
Primordial Radio – 2020 to 2022
Kinetic 7 Radio 2021 – 2023
The globally syndicated Pluggin Baby Radio Show – September 2022 to present
The globally syndicated Awesome Mix Radio Show – February 2026 – present

Concert promotion
Emma Scott Presents 2006 – 2013

PR and Radio Plugging
Pluggin Baby LTD 2013 to present

Books:
Break Your Band: A Guide to Getting Radio Airplay – 2009
If It Was My Band… 2014
If It Was My Band – e version – 2022

Other info:
I’ve burped with Foo Fighters’ Dave Grohl and Taylor Hawkins during a radio interview, I’ve also chatted to hundreds of bands and artists like Jared Leto, Nickelback, My Chemical Romance, Corey Taylor, Gavin Rossdale, Stereophonics, Fall out Boy, Panic at the Disco, Biffy Clyro, Skunk Anansie, Bullet for my Valentine, All American Rejects, Alkaline Trio, Funeral for a Friend, Reef, Manic Street Preachers, Trivium, Garbage, You Me at Six, Alter Bridge.

I’ve “roadied” for Chris Shiflett from the Foos, when his “other” band Jackson United played a gig for me in Birmingham. They were late arriving, so I just got stuck in and lent a hand carrying gear in.

I’m a recently qualified Advanced Open Water Scuba Diver and I also love weight training and attend an outside bootcamp three times a week. I have 2 gorgeous daughters aged 22 and 25, a dog called Jet and live in Cambridgeshire.

I love to help musicians climb the ladder and try and help them avoid the usual pitfalls of the industry.

My Linktree includes podcasts and Youtube bits and bobs: https://linktr.ee/emma_scott

 

Awesome Mix Radio Show

Launched February 2026

The Awesome Mix Radio Show is a 2-hour weekly show hosted by Emma Scott, heard by listeners around the world.

It brings together recent releases and well-known tracks, spanning rock, pop, country, indie, dance , folk, and everything in between.

A place for fresh finds, classic tracks, and independent artists alongside the biggest names in music.

Each week, a listener gets to choose their favourite 80s and 90s track, in the Awesome 80s and Awesome 90s feature. Emma also plays a “Lost Gem” which is a song she loved back in the day, that doesn’t get enough airplay. She’ll also have the occasional guest in conversation, some acoustic and live tracks, and the chance for independent musicians to get their music played on the show.

Tune in. Turn it Up. Discover something new.

Welcome to the Awesome Mix Radio Show.

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Dj